Sales Sheets From Print Tech in Pennsylvania

You can tell people all you want about your business, what it offers and what it does, but it’s another thing for customers to see the pertinent details in print right in front of them. Sales sheets, also known as sell sheets, are an excellent way to make your points in a reader-friendly, concise manner. Print Tech near Pittsburgh, Pennsylvania, can provide you with sales sheets that’ll resonate with new and existing customers.

What Is a Sell Sheet?

A sell sheet is one page of information that either describes an established, new or upcoming product or service or your business as a whole. It’s compact advertising meant to appeal to your target demographic. The sales sheet lets customers know why they need a service or product you offer, how it can help them and what they get out of it.

It typically includes an attractive background, easy-to-scan wording (think bullet points and/or short paragraphs) and vibrant imagery. Also included is a call to action instructing readers what they should do next regarding the product or service, such as “Schedule an appointment now!” or “Call today for a free trial.”

What Is a Sales Sheet Used For?

A sales sheet has to appeal to the reader. Yes, its focus is on your company and products or services, but the goal is to capture the reader’s attention, get them to contact your company and hopefully become a loyal customer.

Don’t just list a bunch of products or services you offer and insert a few complementary images. Everything in the sales sheet needs strategic placement and careful consideration.

Nowadays, everyone is constantly being bombarded with advertising everywhere they look. Frankly, it can be annoying, especially when they offer little appeal or relevance. One of the worst things you can do is irritate a possible customer. Every person who isn’t already a customer of your company is a potential one. Give them reasons to give you their business.

Why Do I Need a Sales Sheet?

The point of a sales sheet is to inform a current or potential customer about why they should spend their money on what you’re marketing. The sales sheet is about your product, but it’s more about the needs of the reader. Let them know how and why your offerings can help.

When to Use a Sell Sheet

This single-page advertisement is a great way to introduce your new company, drum up new clientele for your existing business or let customers know about a new product or service you’re offering.

Typically, the best places to distribute sales sheets are at events. For example, if you’re selling items at a local farmer’s market, displaying a booth at a trade show or attending a conference, these are prime opportunities to hand out sales sheets to grab people’s attention. If anyone makes a purchase from you, put a sales sheet in their bag with their product.

How to Make a Killer Sales Sheet

A low-quality sales sheet can turn off potential customers, which is why it’s so important to have a killer sales sheet that catches the reader’s attention in a positive way.

For starters, your sales sheet can’t be chaotic. Define the purpose of your sales sheet and stick to it without including information or images that go off track. Stick to the basics and include as much detail as you can in as few words as possible. Your imagery should also only be focused on the product or services described in the sales sheet.

Put everything in an easily scannable format that a customer can look through in seconds but wants to thoroughly review later on. Again, think bullet points and short paragraphs consisting of light colored words on a dark background or vice versa.

Aim for high-quality sales sheets. Every bit of the page should be sharp, error-free and visually appealing. For example, it shouldn’t have a background that’s faded because the ink started to run out during printing, words that are in a hard-to-read size, misspellings, bad punctuation or paragraphs that clearly weren’t properly aligned during the design process.

What Makes Print Tech the Best Company for Me?

Print Tech offers you an experienced team that’s dedicated to producing high-quality printing for all your projects. We work with you from start to finish so that you’re fully satisfied with the outcome, and we’ll offer you the best possible value as well. So when you have a printing project in the works, turn to Print Tech.

At Print Tech, we offer both digital and offset printing as well as large format printing and a wide variety of other services to Pittsburgh and surrounding areas. We can help you get your message out and strengthen your branding. Request an estimate or contact us today at 412.963.1500 to get started!